Traffic & Conversion Summit 2019 keynote speaker Ryan Deiss address a crowded room of marketers in San Diego with a memorial presentation title "It's the End of Marketing As We Know It (And I Feel Fine)."
In his presentation, Deiss covers three major points all digital marketers need to know about the future of the industry.
Technology is cyclical, and digital marketing is just like any tech industry. Deiss breaks down the tech journey into five phases: discovery and invention, proliferation, standardization, consolidation, and innovation or disruption. For more details on Deiss' 5 Phases of Technology, click here.
Focus on the customer's journey, not the funnel - it starts with awareness and not about how to get a customer through the funnel as quickly as possible.
Switch from automation to conversation - companies need to invest in one-on-one interaction with clients and not let bots control the conversation.
To learn more about the key points that Ryan Deiss covered in his keynote address at Traffic & Conversion Summit 2019, watch the video below.
If you don't have time to watch the hour-long presentation, you can read the main points on his blog https://www.digitalmarketer.com/blog/end-of-marketing-as-we-know-it.